“When consumer packaged goods companies, experiential brands, exciting content creators and sports brands start to create mass around a movement, that may be enough to actually sort of thrust this into the into the world of something that’s realistic,” she said. Sites such as and make creating NFTs pretty simple.Īlthough NFTs could become the next here-for-one-summer Pokémon Go, Gabor thinks there might be enough energy around them to pick up steam in marketing circles. For a pest control company, an NFT could be as simple as an animation of a cockroach meeting its demise at the hands of guillotine, or, simply, a fun and unique take on your company’s logo. Each of them has an individual serial number, meaning you’re one of just 35,000 people with a highlight of Golden State Warriors guard Stephen Curry sinking a 3-pointer. ![]() ![]() The NBA, for example, launched TopShot, which offers packs of digital trading cards. Much like people all over the world wear shirts with the Coca-Cola logo, NFTs are a way for people to demonstrate their fandom for a product, and it’s a way to drive engagement. “This is a way to take a brand and have it transcend the actual product,” she said, “which is a can, and it’s full of these processed potato chips that you can put in your mouth and make a duckbill out of.” All the money raised went to the Ukrainian artist who created the video, while Pringles got all the publicity. Gabor points to Pringles’ release of 50 NFTs of a 5-second video highlighting a new, not-actually-real flavor called CryptoCrisp. “This is another way to attract irrationally loyal fans of your brand.” “It’s like the digital representation of a physical collectible,” said Deb Gabor, CEO of brand strategy consultancy Sol Marketing. Essentially, NFTs are another way to increase your company’s awareness, create experiences for your customers and followers, and encourage online interactions. It’s that one-of-a-kind nature - and the fact that people love collecting things - that allowed NFTs of works of art and popular memes, such as Nyan Cat (an animated cat with a Pop-Tart for a body), to fetch up to $600,000 and more on various marketplaces.Īs of April, according to PitchBook and CNBC, venture capitalists had invested $90 million in NFT and digital collectible startups so far in 2021.Īnd although the speculative trading bubble may have already burst - total sales and dollar amounts were down as of early June, according to, which tracks NFT sales - the pop culture-shifting digital doodads (a Saturday Night Live skit from March might be the best explanation out there) could be useful marketing tools for pest control companies. ![]() The digital tokens or certificates can be a photo, gif, song or video, and are sold using blockchain, making each one unique and unable to be replicated. Earlier this spring, NFTs - aka non-fungible tokens - were all the rage.
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